Champions!

Well, our MD Anil will be unbearable for the next few days, weeks, months...

Wolves get promoted as Champions and it's all sunshine on Sunbeam Street. Anil has already promised Graham a trip to Old Trafford for Wolves vs Man Utd and optimism abounds that this time the boys in Black and Gold will stay up...

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Congratulations Wolverhampton Wanderers FC...

emediates office has been buzzing all week because Managing Director Anil's beloved Wolves have guaranteed themselves promotion to the Premiership.

There's nothing like a bit of good news to get the creative juices flowing. To celebrate we're giving away specially designed Wolves FC 2008/2009 desktop wallpapers.

Fresh from the studio you can download your tribute just by clicking on the images below.



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Make sure your Hired not Fired!

You only had to have watched last nights episode of of The Apprentice (episode 5) to see how important it is to know your product and your potential customer BEFORE embarking on your branding.

Last night we saw how the losing team failed to really understand their product and their audience, and they were unable to give their designer clear guidelines on what was an ill concieved idea in the first place.

Take time to consider your product and/or service:

• What are the benefits to potential customers?
• Who might these customers be?
• What would appeal to them the most?

Without a clear idea in your own mind, developing your brand or even re-branding, could become a costly and timely excercise. Not only hindering your brand development - you might also find yourself off course: not targetting or appealing to your audiences at all; throwing away even more money in potential sales.

Briefing your designer properly is essential. And although it is wise to allow your designer space to interpret your ideas (that is afterall what they are paid to do) they will do so more effectively if they have all of the details.

Information to help brief your designer will be available on the emediates website shortly.

Spring Clean your Print

I have just been contemplating how lovely this time of year is. The birds are chirping, the leaves are shooting, there are buds everywhere and ... most importantly ... the veg seeds in my greenhouse are sprouting.

All around there are signs of regrowth and renewed life.

Why not breath some life back into your print and Spring Clean your marketing portfolio with the new emediates FREE Print Audit Service.

Dust off your old or exisiting print and emediates will look at it with fresh eyes. We'll provide you with FREE sensible advice and quotes upon request.

Whether you need to use your existing print more effectively, refresh your current look or require a total rebrand; emediates can help.

AND ...
If your business is just blossoming we can also help you.

Talk to us about your ideas, your products and services and we'll put together a printed marketing portfolio that will really make an impact.

Planning for Christmas in April?

I have spent the morning wondering why people would want to buy a Christmas Tree online? I mean isn't picking your tree one of those 'once a year' things that you do with your son or daughter? I know that it is for me BUT I guess for a lot of people Christmas is one of the busiest times of the year. So busy, that planning for Christmas is essential.

Nigella & co tells us to prepare the Christmas dinner the week before, the whole retail sector is geared up to getting us to buy presents months before so why not get your Christmas Tree order in early as well?

I think what people have been waiting for is a supplier of good quality trees, with a proven track record and great reputation to provide a pre-order service. emediates launched a site last year for a client who matches that description.

www.premierchristmastrees.co.uk gives all those super-organised people out there a fast, easy and guaranteed way to get a cracking Christmas Tree delivered to your door, on the day that you want, anywhere in the UK.

You pick your tree from a wide range of types and sizes, choose your preferred delivery date and then pay via the secure checkout. Easy. But why am I thinking of this in April? Well, my task for today was to start to prepare the site for an assault in the coveted Google top spot - yes www.premierchristmastrees.co.uk ambition is to be the number one online retailer for Christmas Trees in the UK. Based in Wolverhampton they are ideally placed to deliver a Nordma Fir or a Norway Spruce to doorsteps accross the country - now all I need to do is optimise their website so they are front page on all the major search engines come Christmas 2009.

Are you Planning Ahead to Get Ahead?

It is more important than ever at the moment to get our finances and business in order.

One way of doing this without comprimising the promotion of your business is to carry out a Marketing Health Check.

This simple check is a quick and easy way to assess the success of your current marketing; as well as to provide a great starting point for your ongoing marketing planning.

emediates offers this service FREE of charge - all you need to do is arrange a meeting.

Furthermore ... emediates have created a simple online guide to creating a Marketing Plan, as well as offering loads of top tips to help you get the most out of your communications.

By investing time in planning ahead you will be able to manage your marketing budget more effectively, be more targetted in your approach, stay focused as well as monitor how effective your marketing has been.

Do you have any more ideas for Planning Ahead to Get Ahead? Join our Blog ...

Twitter ye not?

It seems that everyone is at it.... Twittering that is.

www.Twitter.com is *the* latest social web phenomenon and here at emediates we are being asked the usual questions about integration and 'can I show my Tweets on my website?'

Well 10mins R&D is all it took to find an answer, and it's the kind of answer we like here at emediates when it comes to API's and Web 2.0 application integration. Yes.

Yes you can get your Twitter feed on your website, want to know how?

Email us @ sales@emediates.co.uk or subscribe to this Blog as I'll be explaining how in the next few days and maybe even giving away the C# code for displaying your Twitter public timeline on your website.

Even better follow me on http://twitter.com/emediatesgraham for more Twitter goodies and updates.

Social Networking for SME's

emediates.co.uk are currently looking at ways to raise our company profile using social networking tools such as Blogger, Twitter and Facebook.

If you haven't already we suggest you get yourself accounts from the above and then subscribe to this blog and learn along with us.

Is the credit crunch biting?

At emediates.co.uk we have always looked at reducing costs for our clients - for years we have tried to find ways to save money on our clients printed items as well as generate extra revenue for them through innovative new marketing ideas.