What does it all mean?

Here at emediates we sometimes find it difficult to talk to our clients. Not because we are awkward or unsociable or grumpy* or geeky... no, it's because we struggle with jargon.

That's right, we struggle with jargon. Even our developers hate it, we can't stand it. Jargon makes our job very difficult. Web development is an industry steeped in buzz words, you can't move for the next big thing, in the last few years we've had .net, Web 2.0, AJAX, RAILS, API's and much much more.

This is already on top of HTML, XHTML, JavaScript, C#, XML, XLST, RSS, ATOM etc. It's enough gibberish to make your head spin. And here in lies the problem, we pride ourselves on speaking our clients language. We talk to our customers in terms of how they can improve their business. We discuss websites in terms how it will benefit you and your customers.

So if you want to talk about a website project but would rather talk about selling your products online instead of AJAX posts or you would like to talk about expanding your mailing list instead of MySQL databases then email us at hotdog@emediates.co.uk.

We're polite, friendly and approachable with a mutual hatred of buzz words and jargon.

*Our New Media Director Graham can get a bit tetchy if he hasn't had a coffee in the last 10 minutes but he sits next to the kettle so is usually happy.