Here at emediates we must get 100's of emails a week asking us if we 'Want to be No.1 on Google?' or 'Would like to discover how to get to the top of the Search Engines?' etc.
Most of these never get read, we prefer a short sharp shot of Ctrl + Delete to get rid of them but will occasionally 'Add to blocked senders' if we are getting really annoyed.
However, occasionally one will catch our eye, that's what happend this morning. Our New Media Director Graham had an email that just said 'Google's BIG Secret' in the subject....
Out of sheer curiosity this email earned a reprieve and was given a quick read by Graham before being forwarded on around the office for everyone to have a laugh at. The joke? The nameless sender of the email wanted £250+VAT for a half day course to tell attendees the big fat secret that Google are keeping under their hats.
Why is this so funny you may ask? Well two things, there is no secret to SEO. It is simple, create a good site, with clear navigation and desirable content, submit it properly and add some carefully chosen keywords and put in the required amount of time and you will eventually achieve some degree of success.
Secondly, *if* there was a secret, *if*, then how on earth did the nameless small business get hold of it? Do they also happen to know the blend of 11 spices that make a KFC? Could it be that Cokes secret recipe is not so secret either? Here at emediates we may be cynical but, claims like these about SEO make our work harder than it already is...
Our approach is one of careful preparation, diligent planning and meticulous execution. We spend time with our clients and offer a solution that we believe gets a website to the top spot based on merit.
We are very wary of people who claim they know 'Google's Secret', and you should be too!
If you want impartial Search Engine Optimisation advice or are looking for a partner to boost your online profile then please contact us at sales@emediates.co.uk.
Thursday, October 1, 2009
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