It's not easy being green

You may wonder what we as a new media studio are doing blogging about the environment?

Well 'green' is fast becoming the new black - with a whole design culture springing up around ecological brands and products. So as a creative company we need to keep our finger on the pulse and observe these trends as they happen.

Invariably clients are starting to ask for 'something a bit greener' and we need to be on the ball and able to offer that. But, and here's the problem, it's not easy being green! At the moment, and in our industry, the green option is simply more expensive. Recycled paper costs more, environmentally friendly inks are more expensive. Alternatives to shrink wrap are not cheap. With the credit crunch biting hard, clients are squeezing for savings wherever they can, so without spending more money, what can we do to be greener?

What we do here at emediates is continually assess our impact on our environment. We already recycle all our waster paper, plastic bottles and cans from the office. And, our New Media Director even takes home all the used tea bags, coffee filters, apple peels and banana skins to add to his compost heap. But, we know that there is still more that we can do, and want to do.

We're looking at solar chargers for our phones and laptops. Cycling to work instead of driving and a whole host of other small measures.

So, while we will continue to offer all our clients environmentally friendly products wherever we can we also aim to make a difference in our own small way. Our thinking is simple, 'do lot's of small things that make a difference!'. Not everyone has the extra budget to buy 'green' - our specialism at emediates is saving our clients money on their marketing materials - so we know that more than most.

If you want to do a small thing to make a big difference - get in touch and we'll turn your marketing material eco-friendly at a price that you'll like. To discuss environmentally friendly printing options and turn your business stationery green then please contact us at sales@emediates.co.uk and we will be happy to help.